They didn't need a website. They needed to run the business.
Out of Elkhart, Indiana — the heart of the American RV industry — Auto Elite builds and sells luxury Mercedes-Benz Sprinter conversions: high-value, one-of-a-kind vehicles where every listing carries serious specs, serious photography, and a serious price tag. Their inventory changes constantly, and a brochure website was never going to keep up.
They needed to manage that inventory themselves — add a van, photograph it, price it, mark it sold — without calling a developer or paying a third-party dealer platform every month. And none of it matters if buyers can't find them, so visibility on Google had to be part of the deal from day one.
A custom inventory system at admin.autoelite.com
So we built them one. Auto Elite runs on a custom inventory management system we designed from scratch on Cloudflare Workers — no WordPress, no plugins, no monthly dealer-software bill. From a single password-protected dashboard the team can add, edit, and retire vehicles, with every change written to an audit log.
The photo manager is the part owners love: drag-and-drop reordering, and images converted to optimized 600w + 1200w WebP right in the browser before they ever upload — so the site stays fast and the originals never leave their computer. A clean pending → available → sold workflow, VIN and stock-number search, and a one-click publish push the live site instantly. Incoming leads are captured and exportable to CSV.
The storefront, live from the system
SERP management put Auto Elite at the top of search — not just for their own name, but for the broad, high-volume terms buyers actually type:
Mike Wandzilak is by far the most knowledgeable and effective digital marketing professional I’ve ever worked with. His understanding of our industry is deep, and the value he has generated for our business continues to surprise us. There is no one I’d rather work with for website design, SEO, and Google Ads management. If you are looking for a partner to call on any time, he is the best there is.