Eyes on Skin Spa
250 loyal clients. Zero online presence.
Visit the live site ↗A brand-new business had to look established, trustworthy, and findable — from day one.
Paula Aradi spent 23 years perfecting one thing — facials so good her clients followed her by name. When she set out to open her own MedSpa, she had around 250 devoted clients and no website, no Google presence, and no idea where to start. The people around her advised caution: don’t over-invest before you know it will work.
But Paula believed in quality, and wanted something that felt as elevated as the experience she delivers in person — in a competitive Northern Virginia aesthetics market where she’d be starting from nothing.
One spa, three moods — built to be found
A 48-page website with three live-switchable color themes. The whole brand shifts mood in a single click — hero, accents, footer — without touching a line of code:
Elegant — Deep Amber
Fresh — Cool Sage
Exciting — Royal PurpleUnderneath the design we wired in Vagaro booking, Cloudflare Workers hosting, and Turnstile security, and tuned the build to a PageSpeed score of 96 — then went to work on the visibility that puts a brand-new business in front of the people searching for it.
“That first phone call changed everything.”
I still remember the exact first day I spoke to Mike Wandzilak on the phone. I was in the middle of trying to open my business, and at that time all I really had was about 250 clients who I knew would follow me—because they loved my touch, they loved my facials, and they trusted me deeply.
I had no idea how to do it. That honestly was one of the hardest things I’ve ever done, because I only knew how to do facials. I had been doing them for 23 years and nothing else. But I knew if I was going to grow, I had to start with a website.
I remember looking at other businesses online, trying to understand what made a website feel elevated. And then I found one in New York that completely stopped me—I just fell in love with it. At the bottom of that website, I saw a name. I didn’t know him, but I Googled it anyway.
I was nervous to even make the call. But I called. And I still remember that first conversation. Even now, it brings tears to my eyes. There was something in his voice—honesty, clarity, and a real passion for what he does. He immediately understood what I was trying to build.
Working with Mike changed everything for me and my business. He didn’t just build a website—he helped build a foundation for my brand, my visibility, and my growth. And even now, he continues to show up—constantly improving things and making sure the business stays ahead.
When it comes to digital strategy, he is truly one of the best in the world at what he does. I don’t say that lightly. I genuinely don’t think I would be where I am today without him.