250 loyal clients. Zero online presence.
Paula Aradi had spent 23 years perfecting one thing — facials so good her clients followed her by name. When she set out to open her own MedSpa, she had around 250 devoted clients and no website, no Google presence, and no idea where to start. The people around her advised caution: don't over-invest before you know it will work.
But Paula believed in quality, and she wanted something that felt as elevated as the experience she delivers in person. The site couldn't just exist — it had to make a brand-new business look established, trustworthy, and findable from day one, in a competitive Northern Virginia aesthetics market.
One spa, three moods — built to be found.
We built a 48-page website with three live-switchable color themes — Elegant (deep amber), Fresh (cool sage), and Exciting (royal purple) — so the brand can shift its entire mood in one click without touching a line of code, from hero backgrounds to button accents to footer treatments.
Underneath the design, we wired in Vagaro booking, Cloudflare Workers hosting, and Turnstile security, and tuned the build to a PageSpeed score of 96 — fast, secure, and conversion-ready. Then we went to work on visibility: an ongoing SEO and Google strategy designed to put a brand-new business in front of the people searching for it.
Three colorways, one click
Elegant — Deep Amber
Fresh — Cool Sage
Exciting — Royal Purple
“That first phone call changed everything.”
I still remember the exact first day I spoke to Mike Wandzilak on the phone. I was in the middle of trying to open my business, and at that time all I really had was about 250 clients who I knew would follow me—because they loved my touch, they loved my facials, and they trusted me deeply. I knew it was time to build something of my own.
I had no idea how to do it. That honestly was one of the hardest things I’ve ever done, because I only knew how to do facials. I had been doing them for 23 years and nothing else. But I knew if I was going to grow, I had to start with a website.
I remember looking at other businesses online, trying to understand what made a website feel elevated. And then I found one in New York that completely stopped me. It was for a woman whose brand and aesthetic were so beautiful and refined—I just fell in love with it.
I remember thinking, “Wow… I wish I could have something like this.”
But people around me were advising me not to invest too much in the beginning. They said it might not work, that I should be careful with spending money. But I’ve always believed in quality. I’ve always wanted the best for my clients.
At the bottom of that website, I saw a name. I didn’t know him, but I Googled it anyway.
I was nervous to even make the call because I didn’t know what it would cost or if it made sense for where I was in my journey. But I called.
And I still remember that first conversation.
Even now, it brings tears to my eyes.
There was something in his voice—honesty, clarity, and a real passion for what he does. He immediately understood what I was trying to build.
That call became the beginning of everything.
I decided to move forward with him, even though people around me questioned it. But I truly believe that was one of the best decisions of my life.
Working with Mike changed everything for me and my business. He didn’t just build a website—he helped build a foundation for my brand, my visibility, and my growth.
From the very beginning, he created my first website and supported me with SEO and Google strategy so people could actually find my business. Over the years, that work has helped me grow into where I am today.
And even now, he continues to show up—constantly improving things, increasing visibility across platforms, and making sure the business stays ahead in a digital world that is always changing.
When it comes to digital strategy, he is truly one of the best in the world at what he does. I don’t say that lightly.
He is one of the smartest people I’ve ever met and I genuinely don’t think I would be where I am today without him. I know that in my heart.