CONSISTENT BY DESIGN

A Consistent Identity
Wherever You Appear.

Your logo needs to work on the website, business cards, signs, and vehicles where customers see it. We plan those uses with you so the finished identity suits the materials you need.

Consistency helps people recognize your business across different settings. The mark, colors, and typography should work together on a small screen, a printed page, or a sign viewed at a distance.

We consider your existing identity, your audience, and the way you want your business to be seen. The aim is a distinctive mark that feels right for your business and gives your team a clear visual direction.

We test the mark at different sizes and across the materials you use.

W

YOUR BRAND

ESTABLISHED 2025

Brand Palette

Typography System

Display Heading

BODY · SUBHEADING · CAPTION

Logo Suite Brand Guide Print Ready

OUR APPROACH

Logo Design and
Brand Identity.

We develop the logo, colors, typography, and usage guidelines together. That gives you a coordinated identity and gives your team, printers, and other suppliers a shared reference.

We start by learning about your business, customers, existing materials, and visual preferences. We review other businesses in your field to understand the context and help your identity remain distinctive.

We develop original concepts and refine them with your feedback. Shape, proportion, lettering, and color are considered together, with examples showing how each direction would work in use.

"Michael's creativity, knowledge of design, and total professionalism allowed my concept, my dream to come to life."

We test the identity in color, black, white, reversed, large, small, horizontal, and stacked versions. Vehicle wraps, hard hats, and embroidered shirts bring different production requirements; we prepare the appropriate files for the applications you need.

WHAT YOU GET

A Brand That Lives
Everywhere.

A complete identity system across the formats and applications your business needs, with files and guidance your team can use.

01

Primary Logo Suite

Full-color, single-color, reversed, and transparent versions. Horizontal and stacked layouts. Vector files that scale from a business card to a billboard without losing a pixel.

02

Brand Color System

A palette with HEX, RGB, CMYK, and Pantone references to guide consistent color use across screens, printed brochures, and vinyl wraps.

03

Typography System

Font pairings for headings, body copy, and accents, with guidance for keeping ads, social posts, and proposals visually consistent.

04

Brand Guidelines Document

A standards document for your team, printers, and vendors, covering logo placement, clear space, size, color, and typography.

05

Print & Collateral Ready

Business cards, letterhead, envelopes, and collateral templates prepared for production, with files your chosen printer can review and use.

06

Signage, Wraps & Beyond

Vehicle wraps, building signage, yard signs, and trade show displays considered from the start, with the identity adapted to each application.

THE WORK

Brands We've Built.

A selection of original identities for businesses in real estate, construction, food, and other fields.

Stonebridge Condominiums

Real Estate & Property

Free of Debris

Debris Removal & Dumpster Rental

Palm Bay Aluminum

Construction & Fabrication

Sopris Steel

Structural Steel & Fabrication

Roadkill

Food & Beverage

Ransom Rooter

Cybersecurity Response

★ ★ ★ ★ ★

"Mike and his team are the TOTAL PACKAGE when it comes to creating AWESOME websites for their clients! Wandzilak Web Design Studio is the only company Aptica refers to our customers when we're asked about web design, development or improving visibility on the Internet."
Jason NewburgCEO, Aptica

THE BIGGER PICTURE