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CURRENT DEVELOPMENT METHODOLOGY

Custom HTML, CSS,
and JavaScript.

‌‌‌‌​​‌‌​‍‌​‌​‌‌‍‍‌​‍‌‌​​‌​​‌‌​‍ For many business websites, we build directly in HTML, CSS, and JavaScript. That gives us close control over the page structure, styles, and interactions.

THE FRAMEWORK PROBLEM

Match the code
to the website's needs.

JavaScript weight varies widely. We measure what a page downloads and executes before deciding where it can be reduced. React, Vue, Angular, Next.js — these are powerful tools for the right problems. For a content-led business site, direct HTML, CSS, and JavaScript often give us the controls we need.

Frameworks have update cycles and maintenance requirements. We've inherited sites running framework versions several major releases behind, where upgrades needed careful planning. We account for that ongoing work when choosing a site's tools.

Page Performance Checklist
Transferred JavaScript
Scripts
Total page weight
Assets
Rendering time
Loading
Core Web Vitals
Experience
We measure scripts, total page weight, rendering time, and Core Web Vitals on representative pages. Bars are decorative; they do not represent benchmark results.
THE PHILOSOPHY BEHIND IT

We Learned the Fundamentals.
We Never Stopped Using Them.

Mike has been writing code since 1982 — starting on a Commodore 64, long before the web existed. That grounding in browser behavior helps him choose the tools and write the interactions each project needs.

"We use HTML, CSS, and JavaScript directly for many business websites, with readable source and documentation to support future maintenance."

The pages can still include advanced interactions. Our sites ship with canvas-based animations, IntersectionObserver-gated performance guards, custom scroll behaviors, dynamic component loading, and Cloudflare Workers serving the whole thing at the edge. We choose those features to suit the site and check how they affect performance.

WHAT PURE CODE DELIVERS

Six Parts of Our
HTML/CSS/JS Approach

This approach suits projects that benefit from direct control over markup, styles, and interactions.

01

Fewer package dependencies

Direct browser code can reduce the packages a site relies on. We still review hosting, external services, and any libraries the project uses.

02

Measured page performance

We keep scripts and styles focused, optimize assets, and test the finished pages under representative device and network conditions.

03

Fully Maintainable Code

We keep the source readable and document how the site works, so another developer can review and maintain it.

04

Browser-Native APIs

IntersectionObserver for performance-gated animations. ResizeObserver for responsive behavior. Web Animations API for fluid motion. The Fetch API for dynamic content. We use browser APIs directly where they fit the interaction.

05

Edge-Ready by Default

We serve these sites through Cloudflare Workers and its global network. Deployment and performance checks are part of each project's setup.

06

Genuine Craftsmanship

We plan the page structure, manage the CSS cascade, and write interaction logic around the site's design. Readability and maintenance are part of the work.

★ ★ ★ ★ ★

"He is truly a Digital Einstein when it comes to website development. Whatever you can imagine, whatever you can dream up, he will find a way to make it happen."

Verified ClientWandzilak Web Design Studio
THE FULL STACK

Pure Code,
Professional Infrastructure.

The methodology is pure. The stack around it is purpose-built.

CODE QUALITY

W3C Standards

We review markup, styles, and browser behavior against the standards relevant to each page.

Explore → DESIGN

Web Design

Pure code enables pure design — no framework constraints, no component library defaults. Every pixel is intentional.

Explore → PERFORMANCE

SEO & Performance

We measure completed pages, optimize their assets, and review the technical factors that affect search visibility.

Explore →
WANT A SITE BUILT LIKE THIS ONE?

This Site Is an Example
of the Methodology.

This site uses HTML, CSS, JavaScript, and Cloudflare Workers. Let's discuss the structure and interactions your website needs.

1-800-765-2042

Start a Custom Project View Our Work